Wednesday, March 27, 2013

Mid-Week Reading List

  • Walmart Follows Amazon’s Lead, Starts Testing Locker Delivery In Retail Stores (TechCrunch) and Wal-Mart Targets Web Sales With Lockers, Mobile App Technology (Bloomberg) and Wal-Mart steps up its online game with help from stores (Reuters)
  • Retail brick and mortar may not die completely, but it’s dying as we know it (PandoDaily)
  • The Top 6 Highest Rated Retail CEO's (RISNews)
  • Three Brands That Used Data to Transform Their Media Strategies (Adweek)
  • Mall Landlords Get a Penney for Thoughts (WSJ)
  • Startup lets boutiques in on the online sales game (San Francisco Business Times)
  • Yes, Personal Service At Retail Is Worth It - Again (Forbes)
  • Coupon Use Plummets as Marketers Tighten Belts (CNBC)
  • Parents Upset Over Victoria's Secret Marketing to 12-Year Old Girls (HuffPost)
  • Understanding the Stages of the Retail Purchase Process (HBR)
  • Using Tech To Provide Shoppers With Better In-Store Experience (PSFK)
  • J.C. Penney revives 'mark-up to mark-down' tactic to boost sales (Reuters)
  • Consumers Trust Brand Recommendations From Friends Over Reviews & Ads (Mashable)

Consumers Trust Brand Recommendations From Friends Over Reviews & Ads (Mashable)

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