Friday, May 10, 2013

Mother's Day 2013 Spending By The Numbers

Consumers Look To Pamper Mom With IPads, Jewelry This Mother’s Day (NRF)

The National Retail Federation’s 2013 Mother’s Day Consumer Intentions and Actions Survey projects total Mother’s Day sales will rise 11.3% this year to nearly $20.7 billion, 3rd highest among holidays behind only Christmas and Back to School, with the average consumer spending $168.94 or 10.8% more than in 2012. Some highlights:
  • Spending on consumer electronics is expected to surge 44.5% to over $2.3 billion, while jewelry will grab the most wallet share, with consumers spending an average of $34.58 for a total of $4.23 billion, or 14.5% more than last year
  • Men will spend an average of $217.36 on gifts, while their female counterparts will spend approximately $123.18
  • Shoppers still prefer to browse in stores, but 28.5% will shop online this year, up from 25.6% last year and 18.2% in 2009
  • Mobile and tablet shopping activity will be prevalent, with 26.3% of smartphone owners researching and comparing prices and 11.7% making purchases, while 35.9% of tablet owners will research and compare prices and 20.9% will use their tablets to make purchases

Mother’s Day Sales to Grow 0.2% in 2013 (IBISWorld)

IBISWorld expects consumers to spend $17.1 billion, an increase of just 0.2% from 2012, as spending will "shift away from more personalized, time-consuming gifts to convenient gifts such as flowers and gift certificates."
  • Flower sales are expected to increase by 3.9% this year to $2.66 billion as companies make it easier to buy gifts by offering bouquet and gift baskets that are available for same-day local delivery, while sales of gift certificates will rise 2.2%
  • Electronics sales, on the other hand, are expected to drop 5.3% due to a lack of innovative new devices, and greeting card sales will fall 5.1% as consumers increasingly turn to e-cards, e-mail and social networks to send holiday greetings
  • While not expected to show much growth this year, jewelry and special outings will still grab the most wallet share, with 18.8% and 18.2% of total spending respectively

Shoppers Plan to Celebrate Mother's Day on a Budget (PriceGrabber)
  • 52% of consumers are planning to spend less than $100 on gifts this year, 23% indicated they will spend $100-$249, and 12% said they would splurge more than $250, while 13% do not have a budget in mind
  • 40% said they would purchase flowers, 24% indicated gift cards, 24% selected clothing and accessories, 22% percent plan to buy jewelry, and 19% are opting for an experiential gift such as going to dinner, a vacation or a show
  • 15% plan to buy a tech-type gift for Mother's Day such as a computer, a tablet or a smartphone. Of those, 46% said a tablet, 27% selected a smartphone, 20% noted a computer, 13% chose a camera, and 11% said an e-reader
  • 54% said they will buy from online stores via their computers, 38% plan to buy in brick-and-mortar stores, and 8% of survey respondents will purchase via a smartphone or tablet
  • 55% said free shipping is the tactic most likely convincing them to buy, followed by price cuts (44%) and coupons (41%), while 22% said they will not be influenced by retailer tactics.

Survey: Valentine's Day Statistics 2013 (CreditDonkey)
  • Men plan to spend an average of $84.39 and female respondents plan to spend an average of $48.13
  • Most Americans plan to stick to traditions: 65% will take their significant other to dinner, 38% will give chocolates, and 37% will give flowers
  • The top gift choice for men is electronics (nearly 1 in 3), while nearly 1 in 3 women want to receive jewelry

Consumer’s Going More Traditional (Again) For Mother’s Day 2013 (Brand Keys)
  • More than nine of 10 consumers (92%) plan to celebrate Mother’s Day, driving total spending to nearly $18.6 billion
  • Celebrants intend to spend on average $171, up 5% over 2012, with men planning to spend an average of $200, while women reported an anticipated spend of $142
"Last year consumers shifted from high-tech gifts to more traditional gifts," noted Robert Passikoff, Brand Keys founder and president, "and consumers are doing that again this year, reporting intended purchases for more traditional gifts and events including cards, brunch or dinner, flowers, and clothing."
The continuing trend toward traditional gifts is a reaction to 2011’s purchases when ereaders, tablets, computers, and smartphones were gifts-of-choice. “No matter how much you love Mom, she really doesn’t need a new phone or tablet every year,” said Passikoff, “no matter how much tech brands wish that was the case.” This year “spa services” outpaced technology gifts. 

Society of American Florists (SAF)
  • More than a third (38%) of adults (43% of men; 34% of women) bought flowers or plants as gifts for Mother's Day 2012
  • Valentine’s Day the No. 2 holiday for fresh flowers and plants, capturing 24% of holiday transactions and 25% of dollar volume

  • Mother’s Day is the third-largest card-sending holiday in the United States, with 141 million cards exchanged annually
  • Mother's Day is the largest card-sending holiday for the Hispanic community
  • Mother’s Day is the second most popular holiday for gift-giving, following Christmas

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